IRS Q1 2011: Top 10 dailies in Haryana

Hindustan Times replaces The Times of India to become the largest read English daily of the state.

BestMediaInfo Bureau | Delhi | June 21, 2011

The Hindi belt and neighborhood state of national capital has been proved a nightmare for 8 out of top 10 publications. Hindustan Times and Aaj Samaj are the only two newspapers in the state which have registered growth in the first quarter of IRS 2011.

Hindi daily Dainik Bhaskar continues to be Haryana's No.1 daily with a decline of 4% in IRS Q1 2011. After losing 56,000 readers, its current AIR stands at 13.33 lakh as compared to 13.89 lakh in the last survey and 13.9 lakh in IRS Q1 2010.

After a consistent growth over the last 4 quarters, Punjab Kesri has seen a decline of 5.6% in the current survey. The daily has registered an AIR of 9.89 lakh in IRS Q1 2011 as compared to 10.48 lakh in the previous quarter and 8.86 lakh in IRS Q1 2010. The daily has recorded a growth of 12% over the past one year.

The third major player in the state has been Dainik Jagran which has recorded an AIR of 9.28 lakh in IRS Q1 2011 as compared to 10.02 lakh in the previous quarter and 9.37 lakh in IRS Q1 2010.

Hari Bhoomi at No.4 position is one step ahead of others as it has lost around 15% readers in the first quarter of IRS Q1 2011. It has recorded an AIR of 2.24 lakh in current survey has compared to 2.63 lakh in the previous quarter and 2.72 lakh in IRS Q1 2010. Thus the paper has lost 18% readers over the past one year in Haryana.

Adding 3% more readers in the current survey, Hindustan Times has replaced Amar Ujala to become the 5^th largest read daily of the state. Not only this, Hindustan Times has replace The Times of India to become the largest read English daily of Haryana. HT's current AIR now stands at 2.12 lakh as compared to 2.06 lakh in the previous quarter and 1.42 lakh in IRS Q1 2010. Thus the paper has seen an overall growth of 50% over the past one year in the state.

Pushed at No.6, Amar Ujala has recorded an AIR of 1.93 lakh in IRS Q1 2011 as compared to 2.25 lakh in previous quarter and 2.54 lakh in Q1 2010.

After some considerable gains in last few quarters, Nation's No.1 English daily The Times of India has lost its readership by more than 11% in the first quarter survey. At No.7, TOI has recorded an AIR of 1.19 lakh in IRS Q1 2011 as compared to 2.16 lakh in previous quarter and 1.61 lakh in Q1 2010.

Another English daily of the state is The Tribune which has lost 15% of its readers in one go. The daily has an current AIR of 1.32 lakh as compared to 1.55 lakh in previous quarter and 86,000 in IRS Q1 2010.

'Aaj Samaj' has made an entry to the top 10 dailies of Haryana by registering a growth of 43% over the last quarter. The paper has recorded an AIR of 1.09 lakh in IRS Q1 2011 as compared to 76,000 in the previous quarter.

By losing 12% readers in the current survey, Dianik Tribune has also lost one position to come down at 10^th position. The daily has current AIR of 91,000 as compared to 1.03 lakh in the previous quarter and 96,000 in IRS Q1 2010.

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