Disney Channel launches Disney Junior

New brand for kids aged 2-7 showcases the Disney experience with magical, musical and heartfelt stories.

BestMediaInfo Bureau | Delhi | June 30, 2011

Disney Junior, a new multi-language and multiplatform entertainment destination for kids aged 2-7, reflecting the emotional connection generations of consumers have with Disney storytelling and characters, will debut at 11:00 a.m. on MONDAY, July 4, 2011 on Disney Channel, the #1 entertainment destination for kids. The brand new programming band will be telecast in English, Hindi, Tamil and Telugu.

"We are very excited to launch Disney Junior following the overwhelming response from kids and families to Disney Channel. Disney Junior differentiates itself by placing a focus on the story and character, the hallmarks of Disney since its inception, and offering age appropriate programs that kids love and parents trust and enjoy” says Natasha Malhotra, vice president and general manager, Walt Disney Television International India.

Disney Junior will invite parents and grandparents to join their children in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes. Disney Junior will take memories of the Disney experience, held by generations of parents and kids, and bring them to life on TV and beyond, with elements that encourage early childhood learning, wrapped in strong emotionally connected storytelling.

“As we continue to build a family entertainment brand in the country, Disney Junior will be a noteworthy introduction for many Indian kids and families, to the unique, unmatched and magical brand that is Disney” adds Natasha.

Among the new series being launched on Disney Junior is "Jake and the Never Land Pirates," an animated adventure combining new and classic Disney characters Captain Hook and Smee ("Peter Pan"). Well known impressionist, comic and host Cyrus Broacha will play the voice of “Sharky” along with musician Sid Coutto as the voice of “Bones”. The talented duo will also be seen on the show with an entertaining live –action routine which has been locally produced in India.

Disney Junior will also feature a short form series, "Mickey Mousekersize" to encourage healthy lifestyles for preschoolers and families; new show “Cat in the Hat knows a Lot About That”; and the leading TV show for preschoolers "Mickey Mouse Clubhouse," along with "Handy Manny," "Special Agent Oso" and “Little Einsteins”. In addition, the block will also showcase innovative short-form content featuring characters from popular Disney movies “Cars” and “Toy story” ---  “Car Toons” and “Toy Treats”.

In addition to the fun-filled shows on TV, Disney Junior will soon be available “on-the-go” as a special magazine with tons activities and stories. This is in addition to a series of DVD content featuring select Disney Junior shows already available at retail. Parents and caregivers can also access loads of games and on-line activities on Disney Junior content online through a dedicated section on www.disney.in.

Info@BestMediaInfo.com

Info@BestMediaInfo.com