Candid Marketing executes BTL activities for Shaitan

Promotes the recently released thriller movie in six BPOs each in Mumbai and Delhi.

BestMediaInfo Bureau | Delhi | June 17, 2011

Candid Marketing conducted a promotional activity for the recently released movie, Shaitan. The main aim of this activity was to create a buzz for the movie and attract the audiences to the theatres to watch it.

The movie promotion was conducted in six BPOs each in Mumbai and Delhi. The audiences were kept engaged through different activities such as Truth or Dare, Shaiatani Portfolio and Shaitani Harquetain.

In Truth or Dare a bottle was spun for the audiences and if they selected 'truth', they were asked to reveal some Shaitani secret of theirs which no one else knew till date. If they opted for 'dare', they were asked to do something daring within the premise such as proposing to the security guard, standing on the table and dancing etc.

For Shaitani Portfolio there were a variety of props displayed like colored wigs, moustaches, beards and others for the participants. The target audiences were asked to dress themselves or dress their friends with the props present and click pictures. The pictures, having the Shaitan logo were also shared with the participants instantly. In Shaitani Harquetain, audiences were asked to reveal some secrets about their friends who are present with them in the cafeteria.

Speaking on this promotional activity, Devika Sharma, Managing Partner, Candid Marketing commented, “With the number of movies Bollywood is churning out, the shelf life of a movie has reduced drastically. So it has become very important for the Bollywood marketers to create as much buzz as possible in the first week of a movie's release. Engaging the audience in a series of games around the movie at BPOs was a perfect medium to create hype for the movie and we see this as a growing trend.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com