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The Express Group partners with Financial Times

The exclusive content partnership allows The Financial Express & The Indian Express to carry FT content on branded pages.

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The Express Group partners with Financial Times

The Express Group partners with Financial Times

The exclusive content partnership allows The Financial Express & The Indian Express to carry FT content on branded pages.

Rajat Arora | Delhi | May 4, 2011

publive-imageThe Express Group has entered into a content partnership with the London's Financial Times in India. The agreement, formally announced by Shekhar Gupta, Group Editor-in-Chief, The Express Group, will soon see FT content carried on branded pages in The Financial Express and The Indian Express. With an already strong line-up of prominent columnists such as Meghnad Desai, Rajesh Chakrabarti, Surjit S Bhalla, M Govinda Rao, Arindam Bhattacharya, Mahesh Vyas, Ila Patnaik, Sunil Jain and M.K. Venu, new content from the Financial Times will provide readers of The Financial Express and The Indian Express with an enhanced offering of news and analysis and in-depth insight with a truly global perspective.

In addition to daily news and feature articles from the FT, readers will benefit from access to reporting from Financial Times bureaus around the world, opinion pieces, FT Weekend features and columns by eminent writers such as Martin Wolf, Lucy Kellaway and Simon Schama.

Owned by Pearson Plc., Financial Times had content partnership with Business Standard in India in past. The London publisher had picked up a 14% stake in Business Standard Ltd. in 2003 which ended in early 2008.

Commenting on the partnership, Shekhar Gupta, Editor-in-Chief of The Express Group, said, "Our partnership with the Financial Times grows from the Express Group's commitment to our very demanding readers and to their need for content defined by excellence in insight and understanding of today's rapidly changing world, its politics and its markets."

Angela Mackay, Executive Director of Asia Pacific at the Financial Times, added, “The Financial Times, with its unparalleled access to world leaders, is a must-read for the global business community. The relationship with The Express Group in India will grow our print offering in what is already an important digital market for us.”

Rajat.Arora@BestMediaInfo.com

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