Joins hands with Sony Music Entertainment to offer popular chartbusters along with music videos.
BestMediaInfo Bureau | Delhi | May 26, 2011
Committed to engaging fans on Facebook, STAR World, India’s No.1 English GEC introduces the STAR World Jukebox! Launched in partnership with a leading global music company, Sony Music Entertainment, the Jukebox will offer 30 latest popular chartbusters along with some sizzling hot music videos only for the STAR World fans on Facebook! What’s more? There is no buffering; no streaming; and the songs and videos play directly with a simple click! So are you ready to “Click...Play…Groove”???
The STAR World Jukebox will refresh songs and videos every fortnight and treat fans to the latest top 30 songs at all times. In addition to the latest songs and videos, the Jukebox will also provide interesting music trivia as well as regularly host contests that will allow fans to win exciting music merchandise.
Commenting on the occasion Saurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltd said, “We are committed to taking the brand beyond television and increasing engagement and interactivity with our fans. The thought process behind such path breaking initiatives is to give the youth of the country a great hangout place at any point. We have always aimed at providing digital innovation that all STAR World fans can connect with; and we hope to continue the same in the future.”
Arjun Sankalia, Director: International Music and Special Products, who has been instrumental in the partnership and the development of this unique property, said “Star World Jukebox is a great way to engage with the audiences who are seeking quality international entertainment, through our music & iconic artists. This will be the destination for all music enthusiasts. We at Sony Music look forward to working with Star World and further develop the Jukebox property. So, be on the lookout for more exciting products this year!”
At present the STAR World fan page has about 200,000 fans, which makes it the leader in the English GEC social media space. The page has clearly appeared as a favorite on Facebook because of its aggressive and innovative social media strategy that engages users through innovation.