Star Plus and Star Gold launched in Portugal

Both the channels are available on Vodafone Casa TV as part of its Asian bundle offering.

BestMediaInfo Bureau | Delhi | May 18, 2011

Vodafone Casa TV-the growing IPTV platform and a key player in the Portuguese telecommunications market has launched Star's flagship channels Star Plus and Star Gold as part of its Asian bundle offering. Star Plus is the highest-rated premium general entertainment channel and Star Gold is the leading Bollywood channel from the Star Network, a wholly owned subsidiary of News Corporation.

Star TV is synonymous with being the market leader in Hindi language content in multiple territories worldwide.With this launch, Vodafone Casa TV service has consolidated its Asian television entertainment offering to the South Asian diaspora in Portugal.

Star Plus is fast becoming the No.1 General Entertainment Channel globally, offering 24-hour premium Hindi content subtitled in English. It is the leading television entertainment choice for the Asian diaspora worldwide offering a variety of content such as dramas, reality shows, international format shows, cultural and religious shows, cookery shows, comedy, exclusive Bollywood events and the latest Bollywood blockbusters. It is rated the No. 1 Hindi Television channel by the UK's official TV-audience measurement body BARB (Broadcaster's Audience Research Board) and in India, by the official industry audience measurement body TAM (Television Audience Measurement).

Star Gold is a dedicated 24-hour Bollywood movie channel, also subtitled in English. It boasts one of the largest Bollywood movie libraries in the world.

Commenting on the launch, Star's Head of UK & European Business, Yeshpal Sharma stated, “We are very pleased to partner with Vodafone Casa TV to consolidate our television offering and launch two of our flagship channels Star Plus and Star Gold in Portugal”.

New subscribers can get the Asian package for just €14.99 per month which can be easily subscribed using the TV User Interface or on the PC, at Vodafone Casa TV's website.

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