Raju Santhanam & Shred launch Broadcast Branding Company, SALT

Headquartered in New Delhi, SALT has aggressive plans to create a presence in South East Asia.

BestMediaInfo Bureau | Delhi | May 11, 2011

Adding a new dimension to the vibrant media landscape in India, SALT, a broadcast branding company has recently launched in Delhi. The brainchild of media veterans, Raju Santhanam, seasoned journalist and Shreedhar BS (a.k.a Shred), ex-Creative Director for FOX International Channels and National Geographic channels, SALT represents a unique mix brand science, creativity, and perception management.

SALT's value proposition lies in integrating the core elements of branding with business objectives and technical prowess in the domain of broadcasting to create the desired and niche channel proposition in a  cluttered Indian marketplace. SALT's services are offered across the areas of Broadcast Branding, Show Branding, On-air Creative Strategies and Promotions, Off Air Creative Strategies and Promotions, Content Research and Development, Feature Films Branding and Packaging.

In the words of one of the founders, “Broadcast branding is an art as well as a science. It is the science of perception management. Every brand has its coreidentity and strength, which has to be captured, distilled,amplified and exemplified. This is not about slapping on whizbang graphics inspired by the last season's award winner but adeeper understanding of a channel's personality and what itseeks to tell its customer to trust your brand and to enter into ameaningful, long term relationship.”

According to Shred, “Ourexpertise lies in understanding a brand's aspirations andchallenges in meeting its core objectives.With state of the art machinery and facilities, we bring togethertalent, comprising of branding and marketing experts, analysts, broadcast designers, 3D & 2D animators, compositors, illustrators, editors and writers to give form to an audiovisuallanguage which would clarify, harmonize and differentiatebroadcast products over airwaves.”

SALT will be headquartered in New Delhi and aggressive plans are underway to create a presence in South East Asia. SALT is currently working on several high-profile pitches and wins will be announced shortly.

SALT is led by Shred (Founder/Director) and the company is one of the lead sponsors for Promax India 2011 to be held in May 2011 and Promax Asia 2011 to be held in November 2011 in Singapore.

Info@BestMediaInfo.com

Info@BestMediaInfo.com