Mudra Max executes BTL activity for Top Ramen

Terra, the activation arm of Mudra Max, undertakes an extensive consumer engagement activity for the brand.

BestMediaInfo Bureau | Delhi | May 27, 2011

Mudra Max has brought its extensive knowledge and experience in experiential marketing to bear on a new communication campaign for the brand Top Ramen. An extensive consumer engagement activity undertaken by Mudra Max has helped enhance brand visibility for Top Ramen at the retail level and translated into increased consumer awareness and interest for the brand.

Says MNV Prasad, General Manager, Sales & Marketing, Nissin Foods, “The Mudra team's involvement and skills were really a plus point in building up the Top Ramen brand through BTL activities. Their understanding of end consumer and client needs are well appreciated.”

Elated on handling the activation, Ajay Sundaram, Country head, Terra said, “We are delighted to partner Nissin Foods. Top Ramen is a challenger brand in India and therefore requires much more aggression in experiential planning and execution. It will help us hone our skill sets.”

Commenting on the campaign, Aman Bhatia, Director Brand communication, Terra, said “We have executed the Retail activation for Top Ramen 'Be the champion' in three metros namely Mumbai, Delhi & Bangalore. The activity was carried out across 57 Big Bazaars and Food bazaars to effectively promote its rebranding at consumer level. This activity was majorly targeted to children and mothers and sought to educate them about the right method of preparing instant noodles through live preparation and wet sampling.”

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