Conceptualized by Leo Burnett India, the TVC has been rated amongst top 10 most popular ads of the year worldwide.
Neha S | Delhi | May 3, 2011
McDonald's Boyfriend Girlfriend (BF/GF) Television Commercial is winning hearts globally. The TVC featuring two young children has been rated amongst top 10 most popular ads of the year worldwide. The popularity of the ad has been judged by the number of 'shares' the ad has received, the number of times it has been Tweeted, blogged about or shared on Facebook.
The rating has been announced on the official website of the 'Creative Review', one of the leading magazines for creative communication in London. It has subscribers in over 80 countries and readers online across 120 nations.
The list of 10 ads was being compiled by Unruly Media through their Viral Video Chart, which is the world's largest, most comprehensive database of viral videos. Unruly media is the world's leading exponent that helps disseminate movie trailers, TV ads, game footage, web shows and other forms of branded entertainment within social media.
The list comprised of other ads like Chrysler, Diet Pepsi, Icon, Marvel, Skittles Touch, T-Mobile, Trace Urban, The Silent National Anthem, Volkswagen.
Told simply and really, the McDonald's story from India has once again been able to send smiles across the globe.
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide says, “Due to our Humankind approach, emotional connect and human stories have been working for Leo Burnett campaigns across the world. And McDonald's is one such classic example that spreads good cheer.”
Nitesh Tiwari, ECD, Leo Burnett commented, 'The presence of the McDonald's TVC can be felt by the attention it has managed to generate amongst the youth world over. People's appreciation is truly a reward to us.'
Rameet Arora, Senior Director, McDonald's India (South & West), remarks, "As one of the world's most loved brands, and India's most loved quick service restaurant, McDonald's has always been that place for Indians - Food you love, at prices you love, at a place you and your friends love.”
Rajdeep Chatterjee, General Manager, McDonald's India (North & East) said, “In a world where budgets are increasingly dwindling and marketers are often faced with the dilemma of choosing between communicating product versus building brand, this TVC thankfully helps us do both charmingly.”
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