Discovery channel launches Bangla feed

The channel now Available in 5 Languages: programmes and schedule remain identical in all the feeds.

BestMediaInfo Bureau | Delhi | May 11, 2011

Discovery Channel, India's number one channel in non-fiction entertainment, announced the launch of its Bangla feed for millions of viewers ofWest Bengal and the rest of India.  The viewers of West Bengal will now be able to watch their favourite channel in their preferred language – Bangla.

With this launch, Discovery Channel will now be available in five languages – Bangla, Hindi, Tamil, Telugu and English.  All the programmes and their airing schedule will remain identical in all the language feeds. Viewers will be able to choose their preferred language through the remote control.

Commenting on the launch, Rahul Johri, senior vice president and general manager -South Asia, Discovery Networks Asia-Pacific said, “I am delighted to announce the launch of Discovery Channel in Bangla. I am confident that the launch of Bangla feed will give viewers a deeper and more fulfilling viewing experience.”

Johri further added, “We have been customisingcontent as per viewers' demand and preferences.  Offering highest quality and engaging content, Discovery Channel will now be availablein five languagesin India - Bangla, Hindi, Tamil, Telugu and English.”

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