The media agency bagged the account through a pitch that involved several other agencies.
BestMediaInfo Bureau | Delhi | May 27, 2011
Close on the heels of picking ZenithOptimedia India as its media agency, Honda Siel Cars India has given its digital media duties to Blazar Media. Blazar has won the account after a multi-agency pitch process.
Commenting on the development, Anita Sharma, AVP, Marketing Communication, Honda Siel Cars India said,Â â€śWe aim to further strengthen Honda's digital presence in the market and were looking for an agency with 360 degreeÂ approachÂ in this field. Blazar emerged as the strongest contender. Their digital direction & creative ideas were most impressive and we look forward to a fruitful partnership.â€ť
According to Nitesh Kumar, Associate Director, Blazar,Â â€śWe have shared a strategy which focuses on howÂ HondaÂ Â Siel Cars India should approachÂ the IndianÂ marketÂ and their TG taking the leverage of digital mediaÂ . We believe that our strategic approach + Experience of handling digital clients has given an edgeÂ to win the relationship.Â We are confident that with our passion and innovative ideas, we will be able to take the brand to new heights.â€ť
Deven Dharamdasani â€“ Business Head Blazar shared his thoughts thatÂ â€śWith this win we have got more responsibilities on our shoulders, as Honda is an evolved brand in digital like us and this is the time when we both leverage our powers and build bigger share in the market. We are happy that Honda has valued our intelligence and we are going ahead as full digital media service company.â€ť