Binani Cement launches 3D Outdoor campaign

Media Magix executes the campaign in 3D on Bus Shelters also in addition to outdoor sites.

BestMediaInfo Bureau | Delhi | May 27, 2011

With the house renovation and construction season at its peak, Binani Cement – a market leader - is going all out to promote its brand with a mega outdoor campaign to drive brand salience, create an impact and convey the brand message to its target audience.

As a brand strategy, the focus is on creating brand salience by reinforcing the core values of its product offering to retail customers and the construction industry. The outdoor campaign of Binani Cement highlights the core USP of the product i.e., Strength, Quality, Durability, Performance and Consistency. The brand Binani Cement has positioned itself as an ultimate cement solution provider in every possible construction area based on its inherent product qualities.

The outdoor campaign highlights the strength and versatility of Binani Cement and seeks to increase brand recall-value by enhancing its visibility across key markets. With the objective to highlight Binani Cement as a brand that stands for strength for every modern structure catering to all possible construction needs, the creative idea behind the campaign remains 'Strength that shapes Solid Structures'.

The new campaign projects various 3D structures viz. buildings, bridges, etc. emerging from a bag of Binani Cement, showcasing versatility of the product while the core message reinforces its lasting strength. The theme further depicts how Binani Cement measures up to the stringent demands of modern architecture. Bollywood legend Amitabh Bachchan - the brand ambassador - endorses the core values of the product - Quality, Durability and Performance, values that resonate with his own persona.

The execution of the Outdoor Campaign is very strategic and unique in nature, right from site selection wherein sites have been selected in cluster, thereby creating visibility for the brand. In addition to outdoor sites, bus shelters also have been executed in 3D. The campaign has been planned by Media Magix - the key agency. The outdoor campaign is spread geographical and covers all major key markets.

Info@BestMediaInfo.com

Info@BestMediaInfo.com