Iconic award winning Commercial and Feature Film Director to pick first everÂ NYF LivingÂ Legend Awards.
BestMediaInfo Bureau | Delhi | April 1, 2011
New York FestivalsÂŽ International Advertising Awards will honor iconic Award-Winning Commercial and Feature Film Director Bob GiraldiÂ with one of the first everÂ NYF LivingÂ Legend Awards.Â Giraldi will be presented the award on Thursday, May 5th at the 2011 International Advertising Awards âThe New York ShowâÂ taking place in New York City on May 4th & 5th.Â Â Giraldi will also present a keynote speech âMY LIFE IN TWENTY - A Lifetime Making TV Commercials & Teaching Others How to Do it Better,â on Thursday, May 5th at 1 PM at Skylight West.
The NYF Living Legend Award recognizes prominent industry luminaries whose personal excellence and extraordinary contributions have advanced the field of advertising, made a lasting impression on the creative community, and who continue to influence the profession in a significant way.
âI'm humbled, I'm honored, and I'm happy to be recognized -- It gets better all the time, just like a 1991 Brunello di Montalcino,â said Bob Giraldi, Award-Winning Commercial & Feature Film Director, NYF Living Legend
âBob has been more than mentor, his passion for his work and his discerning eye have helped guide generations of students.Â Â Generous both with his time and his knowledge, Bob is truly a living legend,â said JD Gargano, Broadcast Designer and Motionographer for Tribune Creative Group.
Bob Giraldi is a true renaissance man, bringing his creative mark to a variety of mediums including videos, films, commercials, education, and restaurants.Â One of the original "Mad Men," Giraldi was a creative director at the famous Y&R Ad Agency. During his tenure he won numerous awards, and in the middle of theÂ earlyÂ advertising creative revolution he earned the distinction of being named as one of â101 Stars Behind 100 Years of Advertising.âÂ He has gone on to direct over 4000 commercials.
Giraldi's advertising campaigns include the Pepsi-Cola campaign with Michael Jackson and Lionel Ritchie, as well as commercials for the Miller Brewing company featuring celebrities such as Dick Butkus, Bob Uecker, John Madden, and Rodney Dangerfield.
His unique visual and musical storytelling abilities set the tone in the early days of MTV music videos.Â Â His award winning video for Michael Jacksonâs âBeat It,â won numerous awards including that yearâs coveted American Music Award, the Billboard Music Award and the Peopleâs Choice Award.Â Giralidi has worked with such music legends as Pat Benatar, Paul McCartney, Lionel Richie, Stevie Wonder, Diana Ross, Ricky Martin, Hall & Oates and Will Smith.
Bob Giraldi's feature film, âDinner Rush,â with Danny Aiello, John Corbett and Sandra Bernhard, appeared on a number of 2001's Top 10 lists such as Newsweek and was selected for the prestigious New Directors/New Films Series at MoMa. Among all the awards it was also listed by Roger Ebert as âOne of the Best 100 Films in the Last 10 Years.â Giraldi also is the director of Jon Cryer's âHiding Out.â
Bobâs short film,Â âThe Routine,â, premiered at Sundance and won Best Drama at theÂ Los Angeles International Short Film Festival and âMy Hometown,â is now in the Baseball Hall of Fameâs permanent collection and two short films;Â âDream Begins,â and âA Peculiar City,â both integral parts of New Yorkâs national Olympic bid, is now in MoMA's permanent collection.Â Â His latest short,Â âThe Grey Coat,â is a NY story of a hardworking immigrant Korean family being extorted by two dirty cops and the emergence of an unlikely hero.
Giraldiâs successful foray into the New York restaurant scene includes launching Jo-Jo with Jean Georges Vongerichten in the early â90s.Â He then helped start the Jean Georges 4-star namesake restaurant as well asÂ Vong in both London and Hong Kong. Giraldi was also co-owner inÂ Patria andÂ Mercer Kitchen, both of which received 3 stars from The New York Times.Â Â His Tuscan fare eateryÂ BREADTribeca has earned 2 Stars from The New York Times, and hisÂ Diablo Royale has become a popular taqueria in the West Village. Â BothÂ Gigino Trattoria andÂ Gigino at Wagner Park have remained Italian favorites in Tribeca for over 10 years.
The 2011 NYF International Advertising Awards honoring the âWorldâs Best Advertisingâ˘â will take place on May 4th and 5th at Skylight West in New York City.Â This two-day celebration will feature keynote speakers, including one by Keith Reinhard, Chairman Emeritus of Omnicom, as well as Bob Giraldi.Â In addition, there will be creative panel discussions, screenings, and gallery exhibits, a âMeet the Jury Press Conference,â as well as the presentation of the NYF Lifetime Achievement Award, and Living Legend Awards.