New Update
NYF announces Finalists for the Radio Advertising Competition
No shortlist from India; US leading the way with 12 nods, Australia in second with 7.
BestMediaInfo Bureau | Delhi | April 13, 2011
The NYF International Advertising Awards® has announced the 2011 Finalists for the Radio Advertising Competition.
Radio is truly the theater of the mind. Which is why creating great radio advertising requires real devotion to craft. Not to mention a great idea, a great script, great actors and great editors. Getting that mix exactly right is something to be very proud of.
15 different countries are represented in the 2011 NYF Radio Finalists, the US leading the way with 12 nods, Australia in second with 7.
2011 International Advertising Awards - Radio Finalists
Australia | |||
Category | Brand | Title | Entrant |
Best Use of Medium | Earth FM | LEO BURNETT MCMAHONS POINT | |
Beverages Alcoholic | Coopers / DIY Beer | Coopers DIY Beer: Dodgy Doggy Door / Deadly Doorbell / Short Temper | kwp! Advertising Pty Ltd |
Home Products/Services | Allpest | Does not negotiate | AUSTEREO PERTH |
Home Products/Services | Chum | Car Ride | CLEMENGER BBDO MELBOURNE |
Home Products/Services | Rid | Vuvu Repellent | McCann WorldGroup |
World Cup Tournament | Rid | Vuvu Repellent | McCann WorldGroup |
Chile | |||
Category | Brand | Title | Entrant |
Foods | WASIL / JANO HOT SAUCE | MACHOS 2 | PROLAM YOUNG & RUBICAM |
Foods | WASIL / JANO HOT SAUCE | ANNIVERSARY | PROLAM YOUNG & RUBICAM |
Colombia | |||
Category | Brand | Title | Entrant |
Best Use of Medium | Salvi Foundation/Cartagena International Music Festival | Frequencello | Y&R |
England | |||
Category | Brand | Title | Entrant |
Automobiles | Land Rover | Driving Test | RKCR Y&R |
Station Produced | BBC Election | Clarity | RKCR Y&R |
France | |||
Category | Brand | Title | Entrant |
Cosmetics/Toiletries | Unilever/Dove | Dove men | Ogilvy France |
Germany | |||
Category | Brand | Title | Entrant |
Auto Parts/Services | Mercedes-Benz | Recycling | LUKAS LINDEMANN ROSINSKI GMBH |
Best Use of Medium | Galaxxy Pet-Food GmbH | Dog Radio | GRABARZ & PARTNER WERBEAGENTUR GMBH |
Educational Institutions | Modern Music School | Talent | GRABARZ & PARTNER WERBEAGENTUR GMBH |
Personal Products | Fujifilm Electronic Imaging Europe GmbH | First 3D radio commercial | Ogilvy & Mather Advertising GmbH |
Israel | |||
Category | Brand | Title | Entrant |
Best Use of Medium | Aids Task Force | Get Tested Project | Shalmor Avnon Amichay Y&R Interactive Tel Aviv |
Direct Response | Aids Task Force | Get Tested Project | Shalmor Avnon Amichay Y&R Interactive Tel Aviv |
Lebanon | |||
Category | Brand | Title | Entrant |
Best Use of Medium | Alfa/Telecommunication | Alfa "The Hijack" | Leo Burnett MENA |
Norway | |||
Category | Brand | Title | Entrant |
Healthcare Products/Services | Norwegian Women's Shelter Association | Emergency Call | TRY ADVERTISING AGENCY |
Romania | |||
Category | Brand | Title | Entrant |
Political/Government | Bucharest's City Police / Bucharest's City Police | Text Kills 2 | GRUPUL PUBLICIS COMMUNICATION SERVICES BUCURESTI SRL |
Political/Government | Bucharest's City Police / Bucharest's City Police | Text Kills 1 | GRUPUL PUBLICIS COMMUNICATION SERVICES BUCURESTI SRL |
South Africa | |||
Category | Brand | Title | Entrant |
Automobiles | Mercedes-Benz / Accident Avoidance Features | New Friends | NetWork BBDO |
Transportation/Travel/Tourism | Virgin Atlantic Airways | VIP | Y&R South Africa |
Spain | |||
Category | Brand | Title | Entrant |
Entertainment Promotion | Asefa Estudiantes Basketball Club/Asefa Estudiantes | King's Cup | McCann Erickson Madrid |
Turkey | |||
Category | Brand | Title | Entrant |
Entertainment Promotion | Istanbul Toy Museum / Istanbul Toy Museum | Back To Childhood | Leo Burnett Istanbul |
United Arab Emirates | |||
Category | Brand | Title | Entrant |
Cosmetics/Toiletries | Procter and Gamble / Gillette | Thank You Body Odor | Impact BBDO |
Cosmetics/Toiletries | Procter & Gamble / Gillette | Don't let your beard get weird | Impact BBDO |
Home Products/Services | P&G / Tide | Guaranteed Tide Whiteness | Leo Burnett Dubai |
USA | |||
Category | Brand | Title | Entrant |
Business Products/Services | FedEx | Positive Disclaimer | BBDO New York |
Business Products/Services | FedEx | We Understand Radio Campaign | BBDO New York |
Business Products/Services | FedEx | Text Message | BBDO New York |
Business Products/Services | FedEx | Epiphany | BBDO New York |
Business Products/Services | FedEx | Presentation Fan | BBDO New York |
Business Products/Services | Symamtec Norton Internet Security | Missing | Leo Burnett Chicago |
Home Products/Services | Craftmans Tools | Never Ending Project | Y&R |
Home Products/Services | Craftmans Tools | Universe Diorama | Y&R |
Home Products/Services | Craftmans Tools | Knowledge Shelf | Y&R |
Home Products/Services | Craftmans Tools | Ladder to Heaven | Y&R |
Home Products/Services | Craftmans Tools | Bottomless Pit | Y&R |
Restaurants | McDonald's | Face/Roommate/Sorry | Arnold Worldwide |