LG enters into 3D space in India with Cinema 3D TVs

Plans to invest Rs. 300 crore in marketing with CINEMA 3D as flagship product communication.

BestMediaInfo Bureau | Delhi | April 27, 2011

After making waves in Korea and France on Apr 21^st recently, LG Electronics is set to wow the Indian market featuring its next generation 3D TV – the CINEMA 3D TV. The new breakthrough in 3D technology in the Home Entertainment segment debuts nationally for its Indian Consumers on 26^th April, 2011. CINEMA 3D TV has LG's proprietary Film Patterned Retarder (FPR) panel, recognised as one of the superior 3D liquid crystal display (LCD) technology.

At this majestic launch of CINEMA 3D TV LGEIL's Managing Director, Mr. Soon Kwon said: “LG is committed to developing technology and products that exceed today's expectations of innovation. CINEMA 3D TV is the perfect choice when it comes to watching 3D entertainment for longer periods in greater comfort. We're eager to show everyone just how exciting our new 3D TVs are and why we're confident this will become the industry standard for 3D TV technology.”

Thanks to its Film Patterned Retarder (FPR) technology -- the CINEMA 3D TV optimises the separation of images for the left and right eye to give viewers clear 3D pictures with less crosstalk, meaning no more dizziness and eye fatigue that sometimes occurs with wearing shutter glasses. This advance has earned the TV 'Flicker free'certification from Intertek and TÜV, two world-renowned certification agencies based in Europe, making it the world's first 3D TV to receive the designation.

Further ramping up the picture quality is LG's 3D Light Boost, a thin film that ensures 3D images are shown at their full brightness. What's more, a wide viewing angle and flexible viewing positions make CINEMA 3D ideal for watching in groups or while sitting or lying down in any spot in front of the screen.

The Cinema 3D TV boasts all the advantages of LG's Smart TV technology, including access to premium content via top global providers as well as the best in India (Hunagama, NDTV, Indiatimes, Carwale and Zapak). Furthermore LG CINEMA 3D TV addresses the problem that affected previous 3D sets – the lack of content. With a new, highly advanced 2D to 3D conversion feature, The Cinema 3D TV can convert 2D content into high quality 3D, so viewers will never be short of things to watch in 3D.

To immerse viewers fully in the 3D TV experience, Cinema 3D TV comes with comfortable and affordable 3D glasses in four different models for different segments. At launch LG is giving four sets of glasses with every TV purchase and additional sets can be purchased for just Rs. 1000/- MRP for basic model of 3D glasses.  The 3D glasses are also available in a convenient, unobtrusive clip-on format easy for consumers who wear eye glasses. Also available are designer glasses which can be used as sunglasses and party-pack 3D glasses for Kid and teenagers. Tipping the scales at just 16 grams, LG Cinema 3D glasses weigh around half as much as conventional 3D glasses, making for a more comfortable viewing experience. The glasses do not need to be recharged at all, letting viewers enjoy 3D images whenever they want, for as long as they want. Also, the glasses have no electrical components, so consumers have no need to worry about electromagnetic waves.

Speaking about the LG's Home Entertainment targets for 2011 Mr. Kwon Said, “LG CINEMA 3D TV arrives in a marketplace that was slow to accept 3D in the first year but will change the 3D viewing experience with FPR technology.  With this new CINEMA 3D Smart TV range we expect to bolster our FPD sales at a growth rate of more than 100%. We aim to be a market leader in 3D TV market with a share of 50%. To ensure the numbers, LG Electronics India has an aggressive strategy targeting the youth and plans to invest Rs. 300 crore in marketing with CINEMA 3D as flagship product communication.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com