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IPL 4: Linc Pen inks sponsorship deal with three teams

Associates with Kolkata Knight Riders, Deccan Chargers and Rajasthan Royals.

BestMediaInfo Bureau | Delhi | April 8, 2011

Linc Pens, one of the leading pen brands of the country, has inked sponsorship deals with three teams for the current season of the Indian Premier League (IPL). Linc Pen would continue as a partner of both the Rajasthan Royals and Kolkata Knight Riders from IPL 2010. Additionally this season, they will also be the Principal Sponsor for the Deccan Chargers.

Following the terms of the agreement, Linc Pen will have a presence on the cap and helmet of the players of Kolkata Knight Riders and on the jerseys of the players of the Deccan Chargers. They will continue to be the Official Pen Sponsor for the Rajasthan Royals following IPL 2010.

The Kolkata IPL franchise team Kolkata Knight Riders is owned jointly by Shahrukh Khan, Juhi Chawla and Jai Mehta, whereas the Deccan Chargers is owned by the south based leading English newspaper, The Deccan Chronicles. Rajasthan Royals is owned by a consortium of international investors comprising of Suresh Chellaram, Manoj Badale, Lachlan Murdoch, Raj Kundra and Indian actress Shilpa Shetty.

On this association, Deepak Jalan, Managing Director, Linc Pen said, “We are extremely proud to be associated with an event such as the DLF IPL 2011. We are extremely privileged to continue our association with teams such as Rajasthan Royals and Kolkata Knight Riders given their enormous potential. Our decision to sponsor the Deccan Chargers is in keeping with our decision to expand to the markets in the south. Additionally, the Deccan Chargers have been the victors of IPL 2009 and hence it is indeed a matter of great honour to be associated with a team, which has always displayed so much promise.”

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