IPL 4: Kings XI Punjab kick starts its Marketing campaign

The team also renewed as well as forged new partnerships for the upcoming season.

BestMediaInfo Bureau | Delhi | April 8, 2011

Kings XI Punjab kick started its campaign with a brand new cricket team at PCA Stadium, Mohali on 7^th April, 2011. It also renewed as well as forged new partnerships for the upcoming season. Ness Wadia, Captain Adam Gilchrist, Coach Michael Bevan and Chief Operating Office, Col Arvinder Singh were present to share their plans for the all new Kings XI Punjab for 2011 tournament.

Addressing to the media, Ness Wadia, Co - Promoter, Kings XI Punjab, said, “I am extremely delighted with the team composition that has Coach Michael Bevan and Captain Adam Gilchrist at the helm and a host of experienced and talented cricketer. We are also extremely happy about the domestic players who form the part of the squad. These young and energetic boys come from our catchment area and beyond. All of them have the potential of being mettle winners in their own right. All in all our team has the right mix of experience, youth and talent & the exhibited potential to go the distance this year.”

Further commenting on the partners association for IPL 4, he said, “Kings XI Punjab is delighted to renew its association with our long standing partners. Emirates, again is our Title Partner and the other partners who we continue our relationship are ACC as Official Team Partner, Gulf as Performance & Protection Partner, Wrigley as Official Chewing Gum, USL as Official games for Challenge Partner and Reebok as Official Apparel Partner. We mutually remain committed to our objectives and promise to take this association to new heights.

We are also thrilled to have a number of new partners with us this season - Pearl Group as Official Team Partner, Carlsberg as Exceptional Team Partner, Q Cinemas as Official Multiplex Partner, Coca Cola as the Official Beverage Partner and Flying Machine as the Official Team Partner.  All of them bring forth their esteemed values and commitment & together we forge a new and lasting bond. We take this opportunity to thank all our partners for trusting us and we assure them of our utmost efforts to fulfill our common objectives.”

Col. Arvinder Singh, COO, Kings XI Punjab, further added while sharing marketing plans, “KXIP values its enduring relationship with the fans and this year too our aim is to keep our fans and supporters at the core so that they take pride in being associated with us.  We received a stupendous response last year on our initiatives like Homecoming, an opportunity to meet and greet players in their hometowns in catchment area & Flying Catch last year. Hence we will be organizing them again this season in association with our partners i.e. with Carlsberg and Emirates respectively.

In addition special initiative to support the team through Paint the town Red and a contest Rocky Ranjit ki Khoj a search for the voices for our Mascots has been arranged. We have also revamped our website – www.kxip.in by adding several new features like live chats, contests, updates about KXIP cricketers. Our aim with all these initiatives is to involve cricket lovers through these interactive means and engage with them during the matches and on off days.”

Marketing Initiatives for IPL Season 4

Homecoming of Players: Homecoming of players is an initiative by Kings XI Punjab to be able to ensure that the team members can reach out their fans. At the same time, it gives KXIP supporters' a great opportunity to express their wishes, views and interact with their home team players before the commencement of IPL 2011 tournament. Kings XI Punjab will be undertaking this initiative in association with its sponsor and Exceptional Team Partner, Carlsberg.

During this activity, domestic players visit their hometowns and are taken to their cities in a decorated cantor. The cantor is equipped with LED displays and other POS elements. These cricketers visit various cities in the catchment area like Chandigarh, Palanpur, Ludhiana, Jalandhar and Solan.

The canter also includes:
- Signature campaign on Giant T-shirt where fans can write their best wishes and    messages for their favorite KXIP cricketers
- Fun activities – contests where fans can win some exceptional gifts)

Flying Catch: 'Flying Catch,' is an initiative by Kings XI Punjab which is in second year of its running. This activity is organized by KXIP in association with Emirates, their title sponsor.

Fans can engage and participate in this fun – filled activity and win surprise gifts and KXIP merchandise. The game involves a giant signature red inflatable that looks like a children's bouncy castle wherein tennis balls are fired out of a bowling machine at varied speeds to challenge both adults and children. Each contestant gets an opportunity to receive six catches at different intensities. The person who can catch at least 4 will be gratified. KXIP Players will also be visiting the venue during the same to engage and cheer their fans. This activity is a perfect way to provide the 'cricketainment' quotient to the KXIP loyalists.

Paint the Town Red: Kings XI Punjab is a community driven team. The franchise, like always, looks forward to connecting with its fans and receiving words of encouragement and motivation from them during the IPL tournament.  The activity aims at setting up huge canvas at central places in the city like Sector 35, Sector 17, Colleges, Schools and Malls in the city and also outside PCA Stadium for its fans to paint their messages and well wishes at the graffiti with the theme as red – the official color of KXIP.

Rocky Ranjit ki Khoj: This initiative by the franchisee involves a Voice hunt for Kings XI Punjab's Mascots – Rocky and Ranjit. Interested candidates can get information basis Big FM alerts during the season. The participants will have to record their voices on a number provided by the radio channel and selection would be basis voice suitability for the mascots.

The front runner will get a chance to win a contract to give a voice over for the KXIP mascots when their next animation film would be made and a cash prize of Rs 25,000.

Online Initiatives to reach out to fans: KXIP has revamped its website in a new avatar to be able to reach out to its fans and loyalists like never before. The website is a one stop shop wherein fans can get all the information about their team – new squad, Live player chats, KXIP – Fan club (Lion's Den) engagement, Contests & daily prizes, ticket sales (http://www.kxip.in/tickets), merchandise  details (http://www.kxip.in/store), latest information about their favorite cricketers & our very own Rocky & Ranjit making jokes all the way. Fans can also chat live with their favorite cricketers during the season. The website is www.kxip.in

KXIP Fan's Den is the Official Fan club that ensures special privileges to its members like Special price Go air tickets to select sectors, Discounts on match tickets, Discounts on official Reebok Merchandise and help them Meet and greet with players.

Facebook and Twitter are popular platforms to engage fans and KXIP will continue to ensure that its supporters are kept updated about the latest developments of the franchise, promotional activities and about their favorite cricketers.

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