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Air India magazines merged; Maxposure Media to publish Namaskar

Till now, Media Transasia was publishing Swagat for domestic and The Pioneer was publishing Namaskar for International flights.

Rajat Arora | Delhi | April 8, 2011

It is learnt from the highly placed sources in the industry that Air India has awarded the contract of publishing its in-flight magazine Namaskar to Maxposure media and the national carrier has also shut Swagat magazine, which was for domestic flights. Namaskar, which was exclusive in-flight magazine for international flights, will now be available in both international and domestic flights. The new contract is understood to be for 3 years and effective from this month.

Maxposure Media remained tight-lipped on the development while sources close to the development confirmed this to BestMediaInfo.com.

CMYK Printech Ltd, a firm promoted by journalist Chandan Mitra, which also owns and publishes English daily The Pioneer got the contract for Air India’s second inflight magazine ‘Namaskar’ in 2008. CMYK got this contract in 2008 for the period of three years

Till now Swagat was being published by Media Transasia, which also publishes Maxim and Better Homes. Swagat Magazine was one of the biggest magazines from the house of Media Transasia.

Almost 50,000 copy of Namaskar were being published by CMYK Printech every month and the Editorial:Advertising ratio of magazine was 65:35.

The magazine, in addition to pages devoted to passenger related information of Air India, contains features on tourism-related subjects - including destinations in India and abroad, articles on Indian cuisine, fashion & lifestyle, industry and economic development. The magazine in its current format also includes details of inflight entertainment programmes available on board.

Air India, the country’s national carrier, has been publishing its in-flight magazine – NAMASKAAR since 1980. The monthly magazine, produced bi-lingually in English and Hindi, available to passengers on all international flights and domestic flights of Air India for onboard reading

Rajat.Arora@BestMediaInfo.com

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