92.7 BIG FM Delhi unveils the face of Pammi Aunty

Adds more excitement to the Pammi aunty show with the caricature of its host.

BestMediaInfo Bureau | Delhi | April 5, 2011

92.7 BIG FM, the radio initiative of Reliance Broadcast Network Limited (RBNL), unveils the caricature of Pammi aunty to build more excitement amongst her loyal listeners. Pammi aunty hosts The Pammi Aunty Show from 11 am to 1 pm only on 92.7 BIG FM Delhi.

The Queen of Bollywood Pammi aunty resembles a rich Punjabi socialite who likes to flaunt everything from her designer clothes to branded bags to sunglasses. Pammi Aunty, a Bollywood insider, is an authority on Bollywood chit-chat. She sometimes hosts her show live from her kitty party or from the marketplace where she is out shopping. She is the one stop shop for all the answers that Bollywood industry wants. She has a unique style that's inimitable, which works for 92.7 BIG FM's strong Bollywood positioning.

Commenting on this interesting initiative, Sudha Sadhanand, Radio Operations Head, 92.7 BIG FM Delhi said, “In just a short span of time since her debut on the station, Pammi aunty has become a household name and one of the most loved character on 92.7 BIG FM. Pammi Aunty's caricature will make it easier for her cherished listeners to connect with her voice and enjoy the Bollywood gossip session even more. With this, 92.7 BIG FM positions itself as daily source of spicy and exclusive bollywood gossips, gup-shups, masala and much more.”

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