Scarecrow Communications Wins Creative Duties For Ackruti City

The win comes after a multi-agency pitch called by the Real Estate company last month.

Neha S | Delhi | March 29, 2011

Scarecrow Communications has bagged the creative duties for Ackruti City Ltd. (A Real Estate Company). The agency has won the account after a multi-agency pitch called by Ackruti City in February in which 5 mainline agencies have participated. The account will be handled out of Mumbai.

Confirming this development with BestMediaInfo.com, Gautam Maitra, head, brand marketing and communications, Ackruti City Ltd. said, "Our requirement for communication has grown over time. While we already have an agency working with us, we do not want to overload it with additional work, and hence have been looking for a second agency for a while. What Scarecrow offered was a fair amount of thought in their work. We were looking for the right creative thinking. Scarecrow impressed us as did their pro-active work."

However, Gautam refused to divulge the details on the ad spends earmarked for the brand communication in 2011-12.

About ackruti City Ltd.: Ackruti City Limited is one of the leading real estate companies of India with diversified interests in Design, Construction and Maintenance of buildings - Residential, Commercial, IT Parks, Biotech Parks, Car Parks, (Mechanised and Robotic), SEZ, Infrastructure, Power Plant and Malls etc.

Manish Bhatt, Founder Director, - Scarecrow Communications added, "This is one category we did not have much experience in. However, you cannot ignore the real-estate category with the amount of buzz around it. We have touched projects in the category before, but when we met the people at Ackruti, we understood that they wanted something new and uncategory-like, and at the same time, exploit our knowledge of other categories. The association serves a dual purpose. Since, we offered a fresh perspective, Ackruti City gets the kind of fresh approach they were looking for. We get the opportunity to increase our experience in the category. Our challenge ahead is to create interesting work within the category, as well as bringing in newer ideas."

Neha@BestMediaInfo.com

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