Advertisment

Dulux introduces online Holi

Leading international paint brand unveils a Facebook application based on Holi powered by Contest2Win Digital.

author-image
BestMediaInfo Bureau
New Update
Dulux introduces online Holi

Dulux introduces online Holi

Leading international paint brand unveils a Facebook application based on Holi powered by Contest2Win Digital.

BestMediaInfo Bureau | Delhi | March 18, 2011

publive-image

Can't play Holi with all your friends? Fret no more as you will get to play Holi with all your loved ones this year! C2W Digital has powered up a Facebook application for AkzoNobel India Limited that allows you to play Holi with all your friends and family!

So go ahead and play different kinds of Holi with your friends!! Smack them, wet them, or just bless them with the Colors of Love, and spread the Happiness!

True to its style, Dulux helps you celebrate Holi with your friends and family, in a fun, colourful yet classy Facebook Application.

With C2W Digital creating & conceptualizing, this application has enabled Dulux to strengthen its presence in social media and directly connect with its consumers.

The application – 'Dulux Rang Diya' is fun and easy to use! All one has to do is install the app on their Facebook profile; and on adding the app, the user can then select a friend that he/ she wants to play Holi with and also the kind of Holi that they want to play – Zabardasti, Pyaar Se, Ashirwad and Geela. The user then can color the Profile Picture of the friend, depending, on the kind of Holi Selected, and then share it on the friend's wall!

Rajgopal Menon, COO, contests2win, said, "In India, festivals are social occasions where friends and family get together. The app takes Holi to the digital realm and lets users connect with their loved ones during Holi, regardless of geographical boundaries. It communicates the association of colors and emotions with the festival. Dulux is all about colors and this made the extension to Facebook with our concept almost like a marriage made in heaven."

Karanpreet Bindra, (Brand Manager) of Dulux, said, "Dulux is the leading paint brand in the world and we were looking at leveraging social media to create strong association of colors with our brand and helping our TA connect with their loved one's across the world on this colorful festival through this application. With nearly 21 million people on Facebook in India, every brand owner looks for that perfect idea on FB. We thought that the idea C2W Digital came up with is indeed very interesting and saw a lot of potential in this medium. We call this Holi 2.0”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment