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BIG Production’s Halla Bol No. 1 Show Across Marathi GECs

Halla Bol is a dance reality show being telecast on ETV Marathi channel.

March 7, 2011

Halla Bol, the dance reality show, on ETV Marathi channel is the No. 1 show across Marathi channels. The episode of Halla Bol telecast on February 24th became the highest rated show on Marathi television delivering 3.47 TVRs (TAM, CS 4+ Maharashtra)

Halla Bol is a dance reality show where 12 jodis were short listed, from the best & fresh dancing talent across Maharashtra, to compete against each other. The USP of the show is its grand scale of production, aerial acts, amazing dance properties, concept- driven dance acts and obviously, some fabulous dancing talent.

The show that is being telecast on every Wednesday & Thursday at 9.30 pm has popular actress Padmini Kolhapuri as the judge along with well known choreographers Harshal & Vithal. It is hosted by Prasad Oak & Gauri Nigudkar.

Commenting on the ratings, Saravanan P. Business Head of BIG Productions said: “While designing the production of Halla Bol our bench mark was the successful dance shows on Hindi GECs. The scale and grandeur that you see on dance reality shows on Hindi GECs is what we wanted to bring in to the Marathi screen, yet keeping the content local and relatable. We are happy we achieved what we wanted. The show has not only topped the ratings charts but has grown the time slot for ETV in all the markets.”

BIG Productions, a part of the Reliance ADA Group and a division of Reliance BIG Entertainment has already produced key shows in the national & regional language entertainment space and has to its credit four Marathi shows (three fiction and one non-fiction), two Gujarati shows (one fiction and one non-fiction) and currently working on 3 big ticket non-fiction shows and two fiction shows for the Hindi GECs. The production house is also gearing up with many more shows for the regional space.

The year 2011 will see BIG Productions establish itself as one of the front runners in the TV content production space.

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