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Mobile Internet On The Rise But Not Threatening The PC

Mobile media company BuzzCity reveals its latest global mobile user survey.

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BestMediaInfo Bureau
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Mobile Internet On The Rise But Not Threatening The PC

Mobile media company BuzzCity reveals its latest global mobile user survey.

BestMediaInfo Bureau | Delhi | February 15, 2011

publive-imageDespite mobile device functionality becoming ever more sophisticated, research, revealed by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.

The global research, which surveyed 5,000 people, found that computing tools remain important and even aspirational, for mobile internet users. 51% of mobile internet users do not have daily access to fixed line internet and 23% do not use the fixed internet at all. Of those surveyed, 21% plan to buy a computer accessory in the next twelve months and 36% have already tried out tablets.  So although ultimately mobiles may overtake PCs for internet browsing, there are no signs that the PC will fade away completely.

Mobile gaming is a whole different ball game, however, and the indications are that the rise of mobile gaming is detrimentally affecting demand for games consoles – compared to 2008, demand for games consoles has fallen, to 7.94%.

The survey also revealed that the Indian users are looking for more sports and movie content, as well as the ability to easily recharge prepaid phone balances, and buy SMS bundles.

Dr KF Lai, CEO of BuzzCity, said, “Mobile browsing has been viewed as a threat to PCs, but our research shows that this is drastically oversimplifying things. Many people use the internet on a range of devices, both mobile and otherwise.”

“Surfing patterns that have emerged so far gives our customers insights into what products consumers are looking for and particularly those opportunities that lie in un-met demand”, added Lai.

Some key findings of the report include:

Mature Users: Predominantly male (72%), aged between 18 – 45 yrs (86%), digitally savvy and highly sociable.

Mobile transactions: Developing from the mobile-centric (such as ringtones and games) to the tangible (airline seats, hotel rooms). There is real trust from consumers to use their phones for financial services  such as bill payments, money transfers – with 46% of those surveyed saying they would use their phones for this.

Financial Services: Perhaps the largest opportunity lies with the financial services industry, which can reach users and capitalize on the milestones that present financing, insurance and planning opportunities.

Handsets: Although Nokia still dominates for mobile browsing with 42% of internet traffic, Samsung has grown with stealth in the last year and outpaced Sony Ericsson. Expect to see more activity from Samsung users soon, particularly as mobile surfing and downloading of games grows in countries like Venezuela, Argentina, India, United States and South Africa.

Brand Internet traffic
Nokia 42.2%
Samsung 10.3%
Sony Ericsson 9.4%
Apple 7.2%
Blackberry 4.0%

Also read:

BuzzCity Releases Global Mobile Advertising Index Results

BuzzCity Highlights Key Trends In Mobile Marketing Strategies In 2011

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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