John Hopkins Stigma Film supports those who are discriminated due to their HIV status.
Neha S | Delhi | February 17, 2011
Lowe Lintas has created a HIV AIDS awareness campaign titled John Hopkins Stigma Film to support those who are discriminated due to their HIV status. The Stigma film was released on Feb 4th 2011.
The objective of the communication is to convey the message, “Together we are more powerful than one”.
There are 2.7 million people in India living with HIV – the virus that can lead to AIDS. Stigma and discrimination against people who are HIV positive or have AIDS exists not just in India but around the world. One of the main reasons people hesitate or do not choose to find out if they are HIV positive is because of the stigma associated with this virus and the discrimination accorded to people who are openly living with HIV. Stigma against HIV Is encountered at various levels – within the family, in society, in a health care setting, in educational institutions and at the workplace.
Fear of these negative consequences can prevent people from seeking HIV information, getting tested or disclosing their sero-status. As a result, HIV positive people cannot access life-saving treatment and they do not adopt preventive behavior to prevent transmission to others.
As part of a project funded by the United States Agency for International Development (USAID) for HIV/AIDS Communication in India, the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU.CCP) partnered with Lowe Lintas Productions to develop a bold, innovative national campaign to address HIV/AIDS related stigma and discrimination in India for the National AIDS Control Organization (NACO), of the Ministry of Health & Family Welfare. Lowe Lintas addressed a deep rooted stigma and developed a creative approach to support those who are discriminated against due to their HIV status.
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