MTV Premieres Roadies 8 Exclusively For Its Twitter Fans

Organizes a preview of the 1st episode of Roadies 8 – Shortcut to Hell before the television premiere.

BestMediaInfo Bureau | Delhi | January 24, 2011

MTV, India's largest youth multimedia platform has yet again come up with a phenomenal and pioneering way of showing their gratitude towards their audiences. This evening, MTV India gave a chance to its twitter fans to come and watch the first episode of the biggest cult reality series “MTV Hero Honda Roadies 8-Shortcut to Hell” exclusively at the MTV Office.

Known to be one of the leading brands in the youth space across different platforms, MTV has come up with a many exciting activities in the past and time and again keeps innovating and improvising to offer something new to the youth. Therefore yet again for the first time ever MTV has initiated this activity as a gratification only dedicated to its twitter fans.

MTV India being the most followed brand on twitter with followers close to 1 lac 85 thousand, has specially organized this initiative to give back to its fans, by bringing to them the first look of their favourite show a day prior to the seasons' television premiere. Around 40-50 youngsters will have the opportunity to watch a special preview of the 1st episode of Roadies 8 in the MTV office, while they simultaneously tweet their feedback LIVE on 'Twitter'!

Says Aditya Swamy, Channel Head - MTV India “Over the week, the online chatter around Roadies has been building and in just 24 hours Roadies has become the No.1 trending topic on twitter. And now we are giving back to our twitter fans by doing an exclusive screening of the 1st episode 24 hrs before the on air telecast. This is part of our continuous effort to engage fans across platforms.”

MTV Hero Honda Roadies is not only a show where the youth want to participate, but is also very largely watched by the youth.  The channel has always introduced innovative ways of engaging with the youth, this initiative is also a way to get first hand reaction to the newest season of the show and know what keeps the youth hooked on to it.

Info@BestMediaInfo.com

Info@BestMediaInfo.com