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M&C Saatchi Wins Creative Duties For Amar Remedies

The agency has recently launched Clove Gel Toothpaste for the personal care company.

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BestMediaInfo Bureau
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M&C Saatchi Wins Creative Duties For Amar Remedies

The agency has recently launched Clove Gel Toothpaste for the personal care company.

BestMediaInfo Bureau | Delhi | January 21, 2011

publive-imageAmar Remedies Ltd., the Mumbai based Personal Care company has assigned its creative duties to M&C Saatchi sans a pitch. This happened on the heels of a project that M&C Saatchi recently completed on their Clove Gel Toothpaste launch.

According to Chetan Gupta, President - Commercial, Amar Remedies, “We were extremely pleased with the communication package developed by M&C Saatchi for Amar Clove Gel toothpaste. The creative was clutter breaking and the consequent results in the marketplace have been very positive. We had no hesitation in making the relationship a more permanent one."

Says Suranjan Das, Executive Director, M&C Saatchi, “This is a really exciting and challenging category to work on.  Amar has some fantastic products, that are 100% vegetarian and filled with ayurvedic goodness. Till recently their focus has been more on export markets, hence the first task is to build their awareness at a domestic level. The company is extremely open minded and flexible. We look forward to this association."

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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