The campaign is conceptualized by Lowe Lintas; watch the TVC here.
Hitesh Ranot | Delhi | January 6, 2011
Maruti Suzuki has launched a new ad campaign for its largest selling sedan DZire. The TVC, conceptualized by Lowe Lintas, broke on-air last week.
The objective of the communication is to carry forward the brand's values and appeal. The brand brings out the values of the brand and takes forward the same emotions. The values have been eventually used as the creative idea for the campaign.
Maruti Suzuki DZire, is truly the heart car of India. Not only it's the largest selling sedan, it's hugely loved by its owners who have consistently ranking it as their most favourite car. The DZire brand has stood for fulfilling ones heart desires and for our audience we have realized that nothing parallels the joy and satisfaction of fulfilling the desires of their loved ones. And DZire has been an enabler in fulfilling it.
The DZire's first TVC beautifully brought out this point, leveraging the car's newness. The endeavour was to carry forward the brand's values and appeal. The new TVC, developed by Lowe Lintas, takes forward the same emotions. It's an extremely endearing story that revolves around a father fulfilling his son's desire (in this case to see snow). Beautiful track and picturesque locales add to the overall charm of the commercial and the brand.