The two hour show to entertain the listeners with gup-shup & chit-chat on bollywood.
BestMediaInfo Bureau | Delhi | January 6, 2011
92.7 BIG FM Delhi has launched a new show Queen of Bollywood with a new character Pammi Aunty who entertains the listeners with gup-shup & chit-chat on bollywood. The queen of Bollywood, Pammi Aunty is all set to spice up this year with Bollywood news, gossip, star chats and more on her show the Pammi Aunty Show, every day from 11am to 1pm, exclusively on 92.7 BIG FM, the radio arm of Reliance Broadcast Network Ltd.
Pammi Aunty, a Punjabi socialite and a bollywood insider is an authority on Bollywood chit-chat. She celebrates life by going to kitty parties, holidaying and also hosting her show from the marketplace. The one stop shop to all answers to Bollywood, Pammi Aunty answers all questions ranging what movies to sign, which director to work with, who is seeing whom…all this in her unique imitable style that goes with the stations strong Bollywood positioning.
Speaking on the occasion, 92.7 BIG FM’s National Programming Director, Sunil Sahjwani said, “In the New Year, we at 92.7 BIG FM want to treat our listeners by welcoming Queen of Bollywood Pammi Aunty as she joins the BIG Family. With this, 92.7 BIG FM gives its listeners their daily diet of spicy and exclusive gossip, gup-shup, masala and much more”
To bring Pammi Aunty closer to her audiences, she will connect through personal meetings on ground and touch-points over the internet. Additionally Reliance Broadcast will also bring into play its OOH division – BIG Street along with BIG Digital and experiential marketing arm BIG Live, to further reach listeners.