SITI Cable Launched In 5 Eastern UP Towns

Consolidates WWIL's presence in Sultanpur, Ghazipur, Azamgarh, Bhadohi and Mau.

BestMediaInfo Bureau | Delhi | December 28, 2010

Wire and Wireless has launched its operations in Sultanpur, Ghazipur, Azamgarh, Bhadohi and Mau towns of Uttar Pradesh.

SITI is a key MSO with strong presence in several important towns of Uttar Pradesh. These new towns have been launched to extend company's reach further in the Hindi speaking heart land of India. The addition of these towns has further consolidated WWIL's presence in Eastern UP or “Poorvanchal” as it is called. SITI would work closely with partners and cable operators to ensure enhanced content and service quality to the consumers.

Speaking on the occasion, Sudhir Agarwal, CEO, Wire & Wireless (India) Limited, said “The launch of SITI Cable Television is a part of our commitment to offer consumers the best television viewing experience. As a leader in Cable Television space, we have always been in forefront - be it technology or in reaching out to new markets and consumers. Our commitment is to provide a win-win proposition for both consumers and our business partners.”

Agarwal, further added, “We are thankful to our business partners for improving our last mile connectivity for delivering world class infotainment content to consumers. SITI Network plans to expand its Cable Television network to more districts across Uttar Pradesh along with digital services in the coming months. ”

Initially SITI will provide more than 100+ channels to consumer at very competitive price. Along with the national television content, SITI Network's prime focus will be on providing region specific content and local channels which are extremely popular with local population.

Besides, SITI Network will be providing the opportunity to the local people for showcasing their talent on Regional & National media platforms.

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