Top dailies experience growth in Hindi heartland Bihar; business publications too perform well in the state.
Rajat Arora | Delhi | December 7, 2010
Hindi daily ‘Hindustan’ remains the distant leader in Bihar by strengthening its position further as No.1 choice for the readers in the state. The newspaper has added 2.21 lakh readers in third quarter results of Indian Readership Survey in 2010. Its current AIR stands at 45.15 lakh as compared to 42.94 lakh in IRS Q2 2010. Hindustan had lost 1.81 lakh readers in last survey.
The second largest read daily of the state is ‘Dainik Jagran’ which has also registered a marginal growth in IRS Q3 2010 and added 15,000 readers. The Hindi daily has an AIR of 25.27 lakh in this quarter as compared to 25.12 lakh in last survey. It had lost 14,000 readers in Q2.
Hindi daily ‘Aj’ has strengthened its position at No.3 and increased the gap with its closes competitor Prabhat Khabar. Growing up by 11% in IRS Q3 2010, it has recorded an AIR of 2.64 lakh as compared to 2.38 lakh in previous quarter. The newspaper had lost heavily in last 2 quarters.
After a high jump in Q2, ‘Prabhat Khabar’ has registered a marginal decline of 7% in IRS Q3 2010. Its AIR now stands at 2.14 lakh as compared to 2.31 lakh in previous quarter. The newspaper has added 58,000 readers in Q2.
At No.5 in Bihar is English daily ‘The Times of India’ which has recorded an AIR of 1.35 lakh in IRS Q3 2010 as compared to 1.38 lakh in last survey.
‘Rashtriya Sahara’, the No.6 daily of the state has lost 14% readers in this quarter and its AIR now stands at 1.02 lakh as compared to 1.18 lakh in IRS Q2 2010.
‘Hindustan Times’ has replaced I Next to become the 7th largest read daily of the state by registering 20% growth in this quarter. Its current AIR stands at 91,000 as compared to 76,000 in previous quarter.
‘I Next’ has lost come down to 8th spot because it has lost 23% readers in Bihar during third quarter of IRS 2010. I Next has recorded an AIR of 84,000 as compared to 1.09 lakh in last survey.
The business dailies ‘Business Standard’ (Hindi) and ‘The Economic Times’ (English) are on 9th and 10th spot with AIR of 18,000 and 17,000 respectively. ET has grown by 240% in this quarter.