Digital Direction Wins Again At Internationalist Awards

The agency won a Silver for Innovative Digital Marketing Solutions for its work for Siemens.

BestMediaInfo Bureau | Delhi | December 10, 2010

Digital Direction, a strategic digital media service offering from Media Direction, part of R K SWAMY MEDIA GROUP won SILVER in the Internationalist Awards for Innovative Digital Marketing Solutions for its work for Siemens. The Internationalist instituted annual awards for Innovative Digital Marketing Solutions in response to marketers asking for international best practice examples of digital solutions that enhance brands and bring results. Last year, in the first edition of the awards, Digital Direction won Bronze for the same client, Siemens.

In an email confirmation to Digital Direction, the Internationalist said, “This year, the winners demonstrated a greater sophistication in using a wide variety of online platforms.  Entries came from 22 countries, and the judges agreed that the work expanded current notions of digital innovation and effectiveness”.

Commenting on the award, V K Menon, Head, Corporate Communications, Siemens, said that he was delighted that Siemens work, conceived and implemented by Digital Direction, won SILVER this year after BRONZE last year. "This clearly demonstrates that the innovative digital solutions implemented for Siemens are of global standard." He also sounded optimistic that next year it should be GOLD, as they are embarking on more initiatives on the digital platform. Mr. Menon added, "While industry awards are a recognition for the excellent work done on digital platform what really matters to us is the direct results and, we have been seeing that in our business which in my view is a bigger award and reward. We have been consistently and consciously increasing our thrust on digital medium, year on year, from the time we launched the Siemens Answers global campaign in July 2008."

Chintamani Rao, President, R K SWAMY Media Group, said, "We seek innovative, result-oriented media-neutral communication solutions for our clients. For Siemens, which is essentially a B2B business whose core TG is top decision makers, we have been implementing path breaking multimedia “Audience Engagement Programs” across Print, TV and Digital. Results for the client and recognition by the industry is a happy combination indeed."

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