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Star World Prepares To Hold The Fort Ahead Of BIG CBS Launch

After announcing the start of new season of Koffee with Karan, it extends prime time programming to 5 days a week.

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BestMediaInfo Bureau
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Star World Prepares To Hold The Fort Ahead Of BIG CBS Launch

After announcing the start of new season of Koffee with Karan, it extends prime time programming to 5 days a week.

BestMediaInfo Bureau | Delhi | November 2, 2010

publive-imageThe English entertainment genre in India is expected to see a stiff competition with a new entrant BIG CBS Prime. Hence the existing leaders like Star World have started taking steps to hold the fort. After announcing the launch of new season of its popular celebrity chat show Koffee with Karan from 7th November, STAR World has extended its prime time shows from the current Mon - Thu (4 days a week) to Mon-Fri  (5 days a week) in order to meet viewer demand for these shows.

Starting November 1, the channel has extended four of its highly popular international shows i.e. Masterchef Australia, Lie to Me, How I Met Your Mother and The Simpsons, from four days a week (Monday – Thursday) to all five days a week (Monday – Friday). Star World has been working on expanding its audience base and making English content more relatable to the Indian audience. This is one more step towards building viewers' loyalty across the week.

Additionally, from November 8th onwards, the channel is planning to launch a new international series – Modern Family in the 11pm time band. The show will also air from Monday to Friday.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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