DEN To Distribute BIG CBS Channels

BIG CBS Prime, BIG CBS Spark and BIG CBS Love come on DEN's analogue and digital cable television platforms.

BestMediaInfo Bureau | Delhi | November 15, 2010

BIG CBS Networks Pvt. Ltd., the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, announces the sealing of its distribution deal with DEN Networks Ltd. With the closure of this deal, DEN Networks will distribute the 3 premium channels of BIG CBS – BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable television platforms.

DEN Networks Limited is India's leading cable TV distribution company with reach across key states and cities of India. DEN's deep reach and consumer profile when mapped, proves a rich audience base that BIG CBS's premium English programming would reach out to making this distribution deal a key deal.

Says Ashutosh, COO, BIG Broadcasting, "We take immense pride in announcing our deal with DEN Networks Ltd. We want to reach out to all our relevant audiences as we gear to offer India the latest, freshest and hottest entertainment that they have been this far deprived of. DEN's strong presence among our relevant target audiences helps us take BIG CBS's reach deeper into the markets while giving their audiences the entertainment that they desire.”

S.N, Sharma, President, DEN Networks said, "We are delighted to announce our partnership with BIG CBS Networks. DEN Networks has always believed in growing and surprising our subscribers with new content. The addition of the three new channels on our platform further strengthens our promise to deliver a wide variety of entertainment”.

With this deal, BIG CBS has already built a pre-launch reach of millions of relevant households through its already existent distribution deals and the latest addition with DEN.

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