Rediffusion Y&R Creates New Campaign For Airtel

Launches two TVCs to promote Daily Use Pack from the telecom major. Watch the TVCs here.

Hitesh Ranot | Delhi | September 29, 2010

Airtel has launched a new campaign to promote is daily use pack plan. The campaign including two TVCs featuring Shah Rukh Khan and Chitrangada Singh is conceptualized by Rediffusion Y&R.

In the TVCs, Shah Rukh Khan and Chitrangada Singh are playing a couple's role where Shah Rukh Khan is shown reading and explaining the various moods of Chitrangada Singh suiting the daily use talk plan from Airtel.

An official communiqué from Rediffusion Y&R Delhi explains the reason behind casting the two actors together, “The task at hand was to create a robust and relevant position for the Daily Use Pack in the context of relationships – the now natural space for Brand Airtel. Shah Rukh Khan has long endorsed the brand. Chitrangada was a natural fit to project the magnetic-intrigue and charm that make each day different and special in relationships.”

Credits:

Client: Bharti Airtel Limited

Brand: Airtel – Daily Use Pack

Agency: Rediffusion- Y&R, Gurgaon

Creative:

Chief Creative Officer: Minakshi Achan

Creative Heads: Chraneeta Mann & Montoo Bassi

Director: Uzer Khan

Production House: 30 Seconds of Fame

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