Mudra Connext Wins Media Duties For AKAI

The business will be handled out of agency's Delhi office; account size is estimated in the region of Rs.10-12 crore.

Hitesh Ranot | Delhi | September 27, 2010

Mudra Connext, a strategic business unit of Mudra Max (Integrated Engagement & Experiential Agency) is continuing with its winning spree, and this time the action comes from the Delhi office. Connext has been selected to handle the media mandate for AKAI and the size of the business is estimated to be around Rs 10-12 crores.

Confirming the win, Manas Mishra, EVP & Country Head, Mudra Connext, said “We are delighted to be working with a strong and reputed brand like AKAI. We are looking forward to fostering a long and successful partnership with them. Akai has major new national initiatives planned and we will help them every step of the way.”

On handing the media duties to Mudra Connext, Pranay Dhabhai, Managing Director, AKAI India said, “Partnering with Mudra is a vital and integral part of our overall business strategy and correctly fits with our goal to reinstate our position in India. We are sure Mudra Connext's thorough and insightful approach will help Akai in redefining design, technology and adaptability. Their strategic thinking with an overall media perspective, an extremely passionate and enthusiastic team, made us choose them as our media partners. We are excited and hopeful that this association will further excel the growth for Akai as a global leader.”

The Japanese electronics major Akai has recently announced the resurgence of the Akai brand in the Indian market with the launch of their Electronics segment and the Mobile Handset segment. Continuing to deliver and maintain the high standards, Akai strives to deeply integrate into everyone's daily life and eyes to become one of the prominent players in the Indian market in the coming years.

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