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McCann Wins Creative Duties For BIG CBS

It was a multi-agency pitch. The account will be handled by ME1 Head Parvathy Nair.

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McCann Wins Creative Duties For BIG CBS

McCann Erickson Wins Creative Duties For BIG CBS



It was a multi-agency pitch. The account will be handled by ME1 Head Parvathy Nair.

Raksha Narang | Mumbai | September 3, 2010

publive-imageIn a multi-agency pitch, McCann Erickson has won the BIG CBS account. BIG CBS is a joint venture between Reliance Broadcast Network and CBS Studios International. Current plans for the venture include the launch of 3 channels in the English GEC space.

Parvathy Nair, General Manager and Vice President, McCann Erickson I, Mumbai confirmed this news to BestMediaInfo.com. The business will be led by Parvathy Nair and the creative team will be ECDs Akshay Kapnadak and Rahul Mathew.

Speaking about the win, Prasoon Joshi, Executive Chairman and Regional ECD (Asia Pacific), McCann Erickson says "We are happy to be partnering with 2 huge names in entertainment - BIG & CBS. We are sure that with the experience McCann has in handling media brands, BIG CBS will be in good hands."

On choosing McCann as creative partner, BIG CBS's Aparna Pandey said, "BIG CBS is the launch of one of the biggest brands in television. In McCann we found a partner who displayed great understanding of our consumers and showcased work that gives us tremendous faith in their ability to do a great job of managing the brand communication. We look forward to working with them and developing a launch campaign that set the tone for BIG CBS in India"

Raksha@BestMediaInfo.com

Info@BestMediaInfo.com

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