BIG Live Announces BIG Punjabi Music Awards 2010

Big Punjabi Music Awards is a part of various regional music awards organized by BIG Live.

BestMediaInfo Bureau | Delhi | September 22, 2010

In continuation with its local music awards, Reliance Broadcast Network's radio arm BIG Live has announced the Big Punjabi Music Awards 2010 (BPMA) in association with DareClub, an exclusive platform to recognize and celebrate outstanding talent in Punjabi Music. Tycoon Media is the OOH Partner whereas Punjab Kesari is Print media partner for BIG Punjabi Music Awards 2010. Renowned singer/actor Harbhajan Mann, Dolly Guleria and Music Director Atul Sharma along with Siddharth Bhardwaj, VP, North announced the Music Awards.

BIG Punjabi Music Awards 2010 takes audiences on a journey from the golden yester years to the today's latest music. The property, conceptualized by BIG LIVE, the Punjabi Music Awards 2010 will see all its media verticals coming into play to ensure this music award permeates into consumers' lives through multiple touch points. The property will air across the cities of Chandigarh, Amritsar, Jalandhar, Patiala, Hissar, Shimla and Jammu. The grand finale, will witness a gala Awards Night graced by stalwarts from the Punjabi music & entertainment industry. Apeeje Educational Society is the associate sponsor for BPMA.

Speaking on the occasion Siddharth Bhardwaj, VP North, 92.7 BIG FM said, “The idea of honouring stalwarts and talent from the Punjabi fraternity comes with an aim of recognizing genuine talent of culturally rich state. We are very happy to have received such excellent feedback from the industry and bring it to a logical conclusion.”

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