MoneyControl.com Is The Most Engaging Business Portal

MoneyControl.com Is The Most Engaging Business Portal

In India, traffic to business websites Surged 45%; more Indians Turn to the web for their personal financial needs.

Rajat Arora | Delhi | August 19, 2010

comScore, Inc., a leader in measuring the digital world has released its June 2010 ranking of the top Business/Finance sites in India based on data from its comScore Media Metrix service. The study found that 19.7 million Internet users in India visited Business/Finance sites, representing a 45-percent increase from the previous year, as a growing number of Indians turned to the Web for business and finance-related content including online banking, trading and the latest news on financial markets. Males accounted for 72 percent of visitors to the Business/Finance category, driving 78 percent of total page views and 78 percent of total minutes spent at the category, with the highest skews among males age 25-34.

On average, Internet users in India spent 53 minutes on Business/Finance sites in June 2010, consuming 92 pages of content and frequenting the category 6 times during the month. Of the top 10 most visited Business/Finance sites, visitors to MoneyControl.com displayed the strongest engagement, averaging more than one hour on the site during the month, visiting the site 5 times and consuming 57 pages of content. Visitors to Bombay Stock Exchange also exhibited strong engagement, averaging 42 minutes on the site during the month and consuming 97 pages of content. Among the major banks, ICICI Bank led with the largest amount of time spent per visitor at 26 minutes.

“With India emerging as a vibrant global financial center, online finance is beginning to attract significantly more attention and drive more transactions than ever before in this market,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With half of India's online population visiting a business or finance-related site during the month, there is an opportunity to reach and engage financial consumers in a way that was not possible before. Financial companies must focus now on devising effective digital strategies to help attract and retain these important customers or risk losing them to their competitors.”

Rajat.Arora@BestMediaInfo.com

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