IRS 2010 Q1: Complete Analysis On Business Dailies & Magazines
BestMediaInfo Bureau | Delhi | May 6, 2010
The first quarter of IRS 2010 has brought good news for only one business daily Financial Express which has registered 21% growth.
According to the latest Indian Readership Survey (IRS) data, â€˜The Economic Timesâ€™
remains the clear market leader adding just 3,000 readers. ET has 7.6 lakh readers in the current survey.
HT Media Ltdâ€™s business paper â€˜Mintâ€™
continues to be the No. 2 business daily with 1.58 lakh readers (AIR), with significant gains coming from the Mumbai market where it grew by 62%. Mint has further widened its lead over Business Standard (No.3 in the category), thereby consolidating its position as the No. 2 business daily nationally.
has registered a sharp decline by losing 11% (17,000) readers. Its AIR stands at 1.31 lakh in the current survey as compared to 1.48 lakh in IRS R2 2009.
With no gain no loss, â€˜Hindu Business Lineâ€™
has maintained its position at No. 4 with AIR of 1.24 lakh.
Strengthening its position at No. 5 â€˜Financial Expressâ€™
has registered the maximum growth by 21%. The business daily has recorded AIR of 46,000 as compared to 38,000 in last survey.
The leading business magazine of the country â€˜Business Todayâ€™
has seen phenomenal growth of 20% and strengthened its top. It has added 55,000 readers in the first quarter to take its AIR to 3.25 lakh.
The No. 2 business fortnightly magazine â€˜Business Indiaâ€™
has also gone up by 6% and gained 13,000 readers in January to March 2010. Its AIR stands at 2.29 lakh as compared to 2.16 lakh in last survey.
remains at 3rd spot with a marginal growth of 3% taking its AIR to 1.86 lakh as compared to 1.81 lakh in last survey.
With a huge dip of 9%, business weekly â€˜Business Worldâ€™
has managed to retain its 4th spot. It has recorded AIR of 1.44 lakh in current survey which was 1.59 lakh in IRS R2 2009.
Outlookâ€™s another fortnightly business magazine â€˜Outlook Moneyâ€™
has registered marginal growth of 3% to remain at No. 5 position. Between January to March 2010, it has recorded AIR of 1.09 lakh.
â€˜Business and Economyâ€™
has seen a dip of 13% in readership. Its AIR now stands at 82,000 as compared to 94,000 in last survey.
Bhaskar Groupâ€™s Hindi business magazine (6 days in a week) â€˜Business Bhaskarâ€™
has got its first IRS data and its AIR stands at 46,000.