The campaign is conceptualized by Lowe Lintas. Watch the TVC here.
Nirbhay Taneja | Delhi | August 11, 2010
Maruti Suzuki has new campaign to introduce its brand new car Alto K10. The campaign is conceptualized by Lowe Lintas. The campaign broke on air on 5th August.
Alto is India's one of the most sharply positioned car brand. Almost iconic in nature, it happens to be the largest selling car in the country. In the world of stiff competition and a slew of recent launches in its segment, it was time to add freshness in the brand. Maruti Suzuki launched Alto K10 and injected a new lease of life to the brand. It's a powerful and a stylish car focused at younger car buyers with a new attitude towards life.
B. Vivek, AGM-marketing, Maruti Suzuki India Limited says: “ALTO K10 is for the entry level car buyer who is value conscious, but does not want to compromise on performance, features, style and the attitude!”
Syed Amjad Ali, Executive Vice President, Lowe Lintas said, “The key challenge before the agency Lowe Lintas was to differentiate the existing Alto BSIV with the K10. The strategy therefore, was to differentiate K10 attitudinally, rather than on features, since both BSIV and K10 have to co-exist.”
“Alto K10 is aimed at appealing to those consumers who connect with a kind of lifestyle which is different from conventional living”, Ali added further.
Credits:
Chairman & Chief Creative Officer: R. Balki National Creative Director: Amer Jaleel Executive Vice President: Syed Amjad Ali Senior Brand Services Director: KRK Ganesh Strategic Planner: Anurag Prasad Brand Services Manager: Soubam P
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