Indian companies bag big at 35th Golden Award of Montreux Switzerland Festival

Delhi: Tata Motors in-house agency won 2 Golds, “ Ramadan 2024” in the Category Creative Use of Media and “ Hero Stories from Bangladesh” won Gold  in the Category Digital / Interactive. 

Tree Design won Gold for “Tata Tea Premium Independence Day Packs” in the Category of Design. White Rivers Media won Gold for “Daughters of Piplantri” in Corporate Film“ category.

Indian companies won 9 Finalist Certificates which is notable as Montreux does not award Silvers and Bronzes only Finalists.

Tata Motors won 3 Finalist Certificates for  “Tata Ultra FE+ South Africa Launch Campaign” in the Categories Creative Use of Media, Design and in Digital / Interactive. “Tata Motors Ramadan 2023” won a Finalist Certificate in the Category Digital / Interactive.

Tree Design won finalists for Toblerone Tiny’s Special Edition Range” and “Tata Tea Premium Independence Day Tea Table Book” in Design category while“ “The Greatest Entertainers” won a Finalist in Direct Marketing.

White Rivers Media won a Finalist in Digita/Interactive. 

Musemakers  won a Finalist for “Singapore Tourism Board AR Postcards” in Digital / Interactive

BETC Paris was crowned Agency of the Year for 2024, and Havas won the emerging  Network of the Year.

International Jury and AdClub Management Committee member, Ajay Chandwani, said ”Montreux Festival has now become one of India’s more sought after award festivals along with Cannes, One Show and D&AD as we are seeing more participation and recognition for Indian work. The last few years have witnessed some great Indian work winning at Montreux Festival.”

A special focus for the Golden Award of Montreux is also the Talent Award, with more than 300 students participating from advertising and film schools, in countries including the USA, Canada, South Korea, Austria, Germany and Brazil. 

Mayara Schmidt, Senior Art Director at McCann Worldgroup New York, and another of this year’s jurors, said "happy to see how and what young professionals have been thinking.”