HDFC Life highlights ease of insurance making with ‘No Jhanjhat Life Insurance Fatafat’

Delhi: HDFC Life has unveiled its latest campaign ‘No Jhanjhat Life Insurance Fatafat.’

As the campaign's protagonist navigates life's challenges, each scene serves as an analogy to purchasing insurance through HDFC Life's online channel. 

Vishal Subharwal – Group Head Strategy and Chief Marketing Officer, HDFC Life emphasised the importance of raising awareness about life insurance in India. He stated, "India has very low penetration of life insurance – 3.2%* coupled with a vast protection gap of about 91%**. This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently."